How to use search engine marketing to promote your site? In accordance with the free promotion and paid promotion in two ways:
First, the free promotion is divided into two kinds of stations and stations:
Website Promotion, SEO (search engine optimization) to improve the structure of their site to facilitate search engines to read the contents of our site. Enrich their own site content, search engines like original rich content sites.
Increase their external links to the site, This does not have to be deliberate, while doing the promotion outside the station by the way to bring their own website just fine.
What needs to be pointed out here is that after the content of the website is rich, many websites will reprint your content. Some websites will give you a link while reprinting, and the content and external links are mutually reinforcing – the company integrates marketing.
Looking for the customer’s platform, in these platforms to provide customers want to know the information, this must be done with the heart, in providing information, you can properly implanted their own website brand words, or directly add Link to your website.
Second, paid promotion
1.SEM (bidding promotion)
Key words PPC rankings What are the skills?
There are no specific keyword ranking techniques, nothing more than the selected words enough not precise enough, only two aspects needs attention:
1) According to their own budget, Reasonable with the proportion of the main word and long tail words;
2) Due to different industries, the selected word is accurate, you need to go through a period of trial.
2. brand cooperation
Directly to find the top platform, implanted their own brand information, you can also leave their own website links.
Search Engine Marketing Effectiveness Evaluation and Control
Search engine promotion is a long-term work, due to different search engines and their promotional methods produced by the results is very different, especially in the case of the use of keyword advertising, promotion of the effectiveness of the selected keywords, budget control and other factors Have a great relationship, so the promotion of search engine evaluation and control is very necessary.
According to the specific circumstances of each search engine, search engine marketing strategy to make the appropriate adjustments for search engines, can not bring traffic, if the annual charging mode, after paying the first year of fees, in principle, after the needless Continue to pay, and pay-for-click search engine promotion, if there is no obvious effect, but also need to change the specific promotion methods, or replace the search engine service providers. The most important indicator to evaluate the effectiveness of search engines is the traffic brought to the website. This data can be obtained through website traffic statistics report.